"The 3 Proven Steps to a Winning Personal Brand: Brand Yourself to be the Only Choice in the Minds of your Target Audience"
We're living in a very different world today, where the competition is relentless and markets are so saturated that it has become ever more challenging to stand out. There has never been a better time to ask yourself these questions:
- What do you layer on top of your credentials and education to get people excited about you?
- What do you have to offer, that others can't?
- Do you stand out, as the only choice, among your peers and competitors?
Whether you are a senior executive, an entrepreneur, or an employee of a company of any size, the best way to succeed, achieve your professional goals, and surpass your competition is to differentiate yourself.
Learn exactly what a personal brand is and the profound effect it can have on your career. Go through the REACH™ 3-step process with Maren Finzer to learn the secrets of building and communicating your own winning personal brand.
"Thank you for an informative and lively webinar. Your insight has left me with actionable steps on how to stand out and move forward in this challenging economic time."
G.Miller, Mortgage Originator
"Jump on the 'Brandwagon' and Build your Brand Now!"
It is only a matter of time before your peers or competitors jump on the 'brandwagon.' So uncovering, building and igniting your brand now will ensure that you get out in front of the pack and experience professional success beyond your dreams.
In this focused interactive workshop, we will work together through the proven 3-step personal branding process. This process was developed by William Arruda and has been used by hundreds of thousands of career-minded professionals around the world. The three steps are:
1. Extract: unearth your unique promise of value—your brand. Because successful brands are based in authenticity, we’ll learn about you and what differentiates you from your peers.
During this phase, we will cover the following:
* Goals
* Vision and purpose
* Values and passions
* Strengths
* Professional reputation - What others think about you
* Competitive differentiation
* SWOT analysis
* Target audience (internal and external clients and other constituencies) and your brand community
* Personal brand statement
2. Express: build your personal communications plan.We will identify the ideal combination of communications tools to reach your target audience so that you can express your unique promise of value and achieve your goals.
We will cover:
* Your communications mix
* Communications skills
* Living the three C's of personal branding (Clarity, Consistency, and Constancy)
* Building your personal brand communications wheel
* Establishing your area of thought-leadership
* Knowing your GQ – Google Quotient or online identity
* Being virtually visible
3. Exude: align your brand environment. To communicate your personal brand most effectively, you need to align your brand environment—that is, everything that surrounds you—with your personal brand. We will discuss ways you can make all the items in your brand environment reinforce your brand message.
The items we will discuss include:
* Office/work environment and your brand
* Image and exuding your personal style
* Personal social responsibility (PSR)
* Professional network
* Brand Identity System
* Marking everything you do with your brand
At the end of the workshop, we will summarize what we have covered and answer questions. Then you can make a list of actions to implement the brand building process.
Email Maren for more information on upcoming webinars and workshops.
